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• Think of the last time you decided to buy something online. Illustrate the process that led you to that purchase with the purchase funnel or the decision journey. Is there any part of the process that does not fit? If so, how would you conceptualize the process? What is the value of the purchase funnel or the decision journey (focus on the one used when describing your purchase choice)?April 30, 2020
• Compare three celebrities with a social media presence that represents at least two different gender identities (man, woman, transgender, cisgender, gender non-conforming, etc.). Collect and analyze data from their social media performances and evaluate the comments from others to these three celebrities online. What differences, if any, among the three celebrities emerged? Why do you think there are (or are not) differences? What conclusions can be drawn about gender performance and social media?April 30, 2020
• Reflect on the art and cultural production in the era of social media. Locate an artistic endeavor reliant on social media. Identify the form of art practice (deviant art, appropriation, new forms/methods, artistic promotion/distribution) and discuss how elements of social media make the art possible.April 30, 2020