Compare three celebrities with a social media presence that represents at least two different gender identities (man, woman, transgender, cisgender, gender non-conforming, etc.). Collect and analyze data from their social media performances and evaluate the comments from others to these three celebrities online. What differences, if any, among the three celebrities emerged? Why do you think there are (or are not) differences? What conclusions can be drawn about gender performance and social media?

The three celebrities I will look at are LeBron James, Jeffree Star, and Nikkie de Jager. LeBron identifies as a Male, Jeffree Stars identifies as whatever you want to call him. He would say his pronouns are him/her or it. Nikkie de Jager identifies as a transgender woman who was a man. All of them have over two million followers on twitter and over 100 million combined over Instagram over Twitter. I will talk mostly about the interaction on Twitter because Twitter is where comments and quotes mean more than likes. On Twitter, LeBron mostly posts stuff praising others, stuff about his foundations, and praising others for their accomplishments. With LeBron’s interactions and comments, they mostly stay centered around sports. He tweeted congratulations to all the WNBA players that had gotten drafted and a lot of the comments were typical sexist towards women playing sports. There were some that defended the women and said how a grown man is congratulating them and not being sexist while teenagers and ignorant men are the ones who say this stuff. That being said most of LeBron’s commenters know that he probably isn’t going to interact with them or get a response.
Jeffrey Star does a lot of this as well, mostly shouting out people that use his make up and tweet at him the different variations they can do with it. He will also post pictures of himself posing in front of a mansion or in a very expensive outfit which gets a lot of attention. Just like you would expect to see on Instagram. In a post, Jeffrey interacts with a fan that sent him a video, and he says thank you and sends a lot of love to them and whatnot. The comments are filled with a variety of things like people also trying to get a shout out from him with their drawings, people telling others, not to take away from the person who got shouted outs moment, and people saying how precious it is and cool that Jeffrey responded.
Nikkie’s username is actually @nikkietutorials and her page has a lot to do with makeup tutorials, videos, and links to her videos and youtube. She will post selfies and similar things like Jeffrey that you would normally think to see on Instagram. She tweeted something associating with #TransDayOfVisibility which has to do with trans people showing themselves and being confident in themselves. Her comments are a lot more onsides and she doesn’t seem to get much hate in her comments. She seems to have a lot of supporters and if your someone who is maybe against trans or anything like that she may not even be a person you know exists.

Leave a comment

Design a site like this with WordPress.com
Get started