Think of the last time you decided to buy something online. Illustrate the process that led you to that purchase with the purchase funnel or the decision journey. Is there any part of the process that does not fit? If so, how would you conceptualize the process? What is the value of the purchase funnel or the decision journey (focus on the one used when describing your purchase choice)?

When I am shopping online I am usually shopping for clothes and shoes. Things that I can’t go and purchase at a store or mall. So when I am looking it is based out of need, not necessarily want. If I could I would drive to the store and go get them myself, but I can’t. When I am looking for clothes or shoes online, I would say I am usually pretty aware of what is new, what is coming out, what is significant and what’s not, what is rare and what is not, etc. When I am looking at clothes I am looking for what’s rare. You know, what is something that not everybody has? I am looking for the item that isn’t the first one you see in an ad or that everybody else is wearing. The consideration comes in when thinking of price, quality versus quantity and things like that. Say a pair of shoes is $100, well what other shoes are $100? Is there any cheaper? Are there any that are a little more expensive that look cooler? Or can I get a few other items for $100 rather than just one item?