Think of the last time you decided to buy something online. Illustrate the process that led you to that purchase with the purchase funnel or the decision journey. Is there any part of the process that does not fit? If so, how would you conceptualize the process? What is the value of the purchase funnel or the decision journey (focus on the one used when describing your purchase choice)?

When I am shopping online I am usually shopping for clothes and shoes. Things that I can’t go and purchase at a store or mall. So when I am looking it is based out of need, not necessarily want. If I could I would drive to the store and go get them myself, but I can’t. When I am looking for clothes or shoes online, I would say I am usually pretty aware of what is new, what is coming out, what is significant and what’s not, what is rare and what is not, etc. When I am looking at clothes I am looking for what’s rare. You know, what is something that not everybody has? I am looking for the item that isn’t the first one you see in an ad or that everybody else is wearing. The consideration comes in when thinking of price, quality versus quantity and things like that. Say a pair of shoes is $100, well what other shoes are $100? Is there any cheaper? Are there any that are a little more expensive that look cooler? Or can I get a few other items for $100 rather than just one item?

Compare three celebrities with a social media presence that represents at least two different gender identities (man, woman, transgender, cisgender, gender non-conforming, etc.). Collect and analyze data from their social media performances and evaluate the comments from others to these three celebrities online. What differences, if any, among the three celebrities emerged? Why do you think there are (or are not) differences? What conclusions can be drawn about gender performance and social media?

The three celebrities I will look at are LeBron James, Jeffree Star, and Nikkie de Jager. LeBron identifies as a Male, Jeffree Stars identifies as whatever you want to call him. He would say his pronouns are him/her or it. Nikkie de Jager identifies as a transgender woman who was a man. All of them have over two million followers on twitter and over 100 million combined over Instagram over Twitter. I will talk mostly about the interaction on Twitter because Twitter is where comments and quotes mean more than likes. On Twitter, LeBron mostly posts stuff praising others, stuff about his foundations, and praising others for their accomplishments. With LeBron’s interactions and comments, they mostly stay centered around sports. He tweeted congratulations to all the WNBA players that had gotten drafted and a lot of the comments were typical sexist towards women playing sports. There were some that defended the women and said how a grown man is congratulating them and not being sexist while teenagers and ignorant men are the ones who say this stuff. That being said most of LeBron’s commenters know that he probably isn’t going to interact with them or get a response.
Jeffrey Star does a lot of this as well, mostly shouting out people that use his make up and tweet at him the different variations they can do with it. He will also post pictures of himself posing in front of a mansion or in a very expensive outfit which gets a lot of attention. Just like you would expect to see on Instagram. In a post, Jeffrey interacts with a fan that sent him a video, and he says thank you and sends a lot of love to them and whatnot. The comments are filled with a variety of things like people also trying to get a shout out from him with their drawings, people telling others, not to take away from the person who got shouted outs moment, and people saying how precious it is and cool that Jeffrey responded.
Nikkie’s username is actually @nikkietutorials and her page has a lot to do with makeup tutorials, videos, and links to her videos and youtube. She will post selfies and similar things like Jeffrey that you would normally think to see on Instagram. She tweeted something associating with #TransDayOfVisibility which has to do with trans people showing themselves and being confident in themselves. Her comments are a lot more onsides and she doesn’t seem to get much hate in her comments. She seems to have a lot of supporters and if your someone who is maybe against trans or anything like that she may not even be a person you know exists.

Reflect on the art and cultural production in the era of social media. Locate an artistic endeavor reliant on social media. Identify the form of art practice (deviant art, appropriation, new forms/methods, artistic promotion/distribution) and discuss how elements of social media make the art possible.

One art that I see a lot on social media has to do with sports editing and imaging. Kind of like what Darton does for example. There are people who do animations and drawings of athletes, and they are able to do that on their own computer with their time. They can use their social media to reach out and connect with other people who do the same thing or teams or organizations that would use their services. For example here is NFL quarterback Cam Newton in a Patriots uniform. The thing is he is not on the Patriots and never has been. Someone was able to edit and artistically edit his whole uniform to make it look like he is.

Is collaborative production and crowdsourcing helpful or harmful overall? Should we leave these types of projects to experts? Why or why not?

I would say that it is helpful overall. Crowdsourcing is ost-effective, the company only pays for bugs which are found instead of an hourly or salaried rate which professional testers would receive. There is a vast range of users that provide huge diversity in their experiences, and it
allows for testing with all kinds of different parameters, such as with different connection speeds, browsers, and devices to which the core testing team may not have access. Some companies prefer to use crowdsourcing in addition to or support of their own in-house testing teams. This provides a much more in-depth testing process, but can sometimes lead professional testers to feel that their skills are being undervalued and outsourced to those who are less qualified.

https://www.cjr.org/tow_center_reports/guide_to_crowdsourcing.php

Blog Post #1

For as long as I can remember, technology has been in my life in some way shape or form. I remember my Mother having a flip phone forever, and I got my first phone in the fifth grade around 2010. I think one of the most significant changes has been the smartphone and everything being able to be instant and open. I remember when Snapchat and twitter were very new and there was not much you could do on them. Snapchat had only one thing you could do and that was snap other people. How quickly it grew amazes me and I am curious to why. Like what made people gravitate towards this? Snapchat is the first form of communication for people over getting a phone number. You can be friends on snap with someone way before you start texting them. The amount of relationships I have started (and lost) from Snapchat is really absurd. The way the internet has become such a necessity and not being able to be without WiFi and things like that is so prominent in today’s society.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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